What is Public Relations?
- How to reach your local audience
- Identifying your unique message
- Public relations is relations with publics, with an S
3 Basic Marketing Campaign Components
- Message
- Audience
- Tactics
Your Publics
- Media
- Neighbors
- Local Regulatory Agencies
Paul’s Book
Check out the video to dive more into what public relations is with Paul.
Our Presenters
Allan Wright is founder and president of Zephyr Conferences. He has been organizing these conferences, determining content, and securing speakers for 13 years. Allan also has 24 years of experience running his own small company and an MBA in Entrepreneurial Management from The Wharton School of the University of Pennsylvania.
Paul Wagner has been an instructor at Napa Valley College for the past twenty-five years and teaches at the Culinary Institute of America at Greystone. He is also a guest lecturer at many universities and has spoken at more than eighty conferences throughout the world on wine, tourism, public relations, and marketing. In 1991, Paul founded Balzac Communications & Marketing, where his clients have included everyone from Constellation Wines and Diageo to a host of artisan wine, food, and regional tourism clients.
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Successful Marketing Video Series
Week 1: Effective Websites
Week 2: Local Marketing
Week 3: Survey Your Customers
Week 4: Consumer Reviews
Week 5: CRM/Email Marketing
Week 6: Social Media Marketing
Week 7: Video Marketing
Joshua Bernstein is a Brooklyn-based beer, spirits and food journalist, as well as an occasional tour guide. His work has been published in Details, Saveur, BonAppetit.com, Time Out New York, DRAFT Magazine, and New York Times. Joshua is author of The Complete Beer Course and Complete IPA.
Stephen Beaumont is one of the world’s most authoritative voices on beer, as well as a widely recognized writer on spirits, food, and travel. His work has appeared in Whisky Advocate, The Celebrator, The Globe and Mail, Fine Cooking, All About Beer Magazine, and DRAFT Magazine. Stephen is author of The Beer & Food Companion and co-author of The World Atlas of Beer and The Pocket Beer Guide.
Ethan Fixell is a comedian, writer, and TV host. Obsessed with all things liquid, he also works as a passionate beverage journalist, consultant, and educator in New York City. His work has appeared in The Beer Necessities, Food Republic, FWX, Men’s Journal, Quartz, and Tasting Table.
Zach Fowle is the Beer Editor at DRAFT Magazine. Before that he worked as a writer at the Phoenix New Times and as an Opening Coordinator for World of Beer. Zach holds the title of title of Certified Cicerone®.