A true point of service empowers your brand with a seamless experience for both your guests and your business, on-premise and online. Your guests keep the same tab open as they move through your space; their bartender doesn’t have to hold onto their credit card; they can order anywhere, anytime. You have the ability to make service adjustments based on the needs of the day; robust data and insights drive informed growth decisions; your sales channels are all centralized in one system.
Built to Flex
Tuesday’s lunch, Friday’s happy hour and the volume that results from events like trivia night create vastly different experiences. Flexibility for their unique service needs are key—that means making sure every tab is accessible from anywhere, without holding your guest’s card behind the bar. This omni-accessibility gives servers and managers the freedom to adjust their service model on the fly.
Give your servers and bartenders the chance to be the educated and product-focused people you hired. Imagine a guest sitting at a table, talking to their server about your beer selection, and while still talking, the server enters a few tasters into the POS. A runner quietly drops them at the table. The conversation continues, uninterrupted, and your guest is left educated and wowed.
Customers will spend more if they’re engaged and able to get excellent service anywhere, anytime. With a flexible point of sale, that’s easy to do.
Data matters—a lot—and if you can’t easily access it then you can’t know what’s working… and what’s not. A comprehensive POS system gives decision-makers access to data on the fly, providing immediate insight to sales numbers and labor costs. They can easily answer questions like: What sizes are customers buying, by type of beverage? Are half-pours of a certain style selling like hotcakes? Should I cut the afternoon server? Insightful data will drive optimizations in staffing, production, marketing, and distribution.
Whether you’re a new or veteran owner, you need a system that’s going to scale and allow you to add on functionality like a loyalty program, digital menu boards, and time tracking tools without eating away at your margins. You want a flexible system that will adapt as you grow, give you the tools to do so and provide the data you need to make informed decisions about that growth.
Looking To The Future
Contactless payments and ordering, whether online, in an app, or via tap and pay technology, is the next frontier for our industry. Contactless payment lets us all keep our hands to ourselves. Contactless ordering gives the guest the ability to control their experience and, as has become vital during the pandemic, offers additional revenue streams for your business to sell beverages and merch to-go.
A fully integrated online ordering platform allows you to add that additional sales channel, with minimal effort. All your inventory syncs from the same place, eliminating the need to update menus in multiple systems; all online orders print to a centralized printer, so staff can monitor orders coming from one place; all sales reports aggregate on the same dashboard, providing a comprehensive view of your business.
Bottom line: If you can improve your efficiency, customers will be delighted and you will sell more. It’s worth taking the time to get something better.
You can join Arryved at the Sell More Beer Virtual Summit on Monday, Nov. 9 at 10am when they kick off Julia Herz’s session – How to Stay Afloat & Ahead in a Time of Disruption & Opportunity. For a full Agenda, please click here.