Consumer Reviews for the Beer Industry

In week 4 of our 10-week Successful Marketing video series, Allan discusses external consumer reviews, how to respond to negative reviews, where to find them and how to setup alerts.

Handling Negative Consumer Reviews

Acknowledgement
Don’t Be Defensive
Be Polite
Outline Corrective Action
Invite Back With Perk

When Not to Engage

When commenter is:
- Aggressive
- Won’t let go of an issue
- Are racist, homophobic, or otherwise unacceptable

Set Up Alerts

Google Alerts
Reputology
Review Trackers

Check out the video to also learn about other rating sites available!

Our Presenter

Allan Wright is founder and president of Zephyr Conferences. He has been organizing these conferences, determining content, and securing speakers for 13 years. Allan also has 24 years of experience running his own small company and an MBA in Entrepreneurial Management from The Wharton School of the University of Pennsylvania.

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Successful Marketing Video Series

Week 1: Effective Websites
Week 2: Local Marketing
Week 3: Survey Your Customers