Video Marketing for the Beer Industry

In week 7 of our 10-week Successful Marketing video series, Allan discusses the importance of video marketing for the beer, wine and food industries.

Video Marketing Challenges Include

What to film?
How to edit?
Will it be good enough?
Will anyone watch it?

What to film?

Film yourself talking to your customers
Film your production process
Film your tasting room or taproom
Film your customers having fun

How to edit?

Don’t edit!
Simply chop off the beginning and end so it is smooth

Check out the video to find the answers to the other two challenges and whether you should go live or not!

Our Presenter

Allan Wright is founder and president of Zephyr Conferences. He has been organizing these conferences, determining content, and securing speakers for 13 years. Allan also has 24 years of experience running his own small company and an MBA in Entrepreneurial Management from The Wharton School of the University of Pennsylvania.

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Successful Marketing Video Series

Week 1: Effective Websites
Week 2: Local Marketing
Week 3: Survey Your Customers
Week 4: Consumer Reviews
Week 5: CRM/Email Marketing
Week 6: Social Media Marketing