On Wednesday, March 29th at the Beer Marketing & Tourism Conference we will present a panel discussion on “The Beer Marketer’s Guide to Working With Media.”
The hot trend in marketing the last ten years has been digital marketing – email, social media, online advertising, etc. And we’ll have a special three-hour workshop on Digital Marketing on Tuesday morning.
But securing stories in media outlets remains one of the most effective and cost effective ways to increase awareness and garner credibility among consumers. In this session, our panelists will share current insights, including:
- Which story themes are trending now and are thus of interest to writers
- How to best pitch stories to writers
- Which digital assets are now considered toolbox necessities when approaching media
We have an outstanding panel of four experienced beer journalists:
Joshua Bernstein is a Brooklyn-based beer, spirits and food journalist, as well as an occasional tour guide. His work has been published in Details, Saveur, BonAppetit.com, Time Out New York, DRAFT Magazine, and New York Times. Joshua is author of The Complete Beer Course and Complete IPA.
Stephen Beaumont is one of the world’s most authoritative voices on beer, as well as a widely recognized writer on spirits, food, and travel. His work has appeared in Whisky Advocate, The Celebrator, The Globe and Mail, Fine Cooking, All About Beer Magazine, and DRAFT Magazine. Stephen is author of The Beer & Food Companion and co-author of The World Atlas of Beer and The Pocket Beer Guide.
Ethan Fixell is a comedian, writer, and TV host. Obsessed with all things liquid, he also works as a passionate beverage journalist, consultant, and educator in New York City. His work has appeared in The Beer Necessities, Food Republic, FWX, Men’s Journal, Quartz, and Tasting Table.
Zach Fowle is the Beer Editor at DRAFT Magazine. Before that he worked as a writer at the Phoenix New Times and as an Opening Coordinator for World of Beer. Zach holds the title of title of Certified Cicerone®.