Please see below for our featured speakers and the entire list of speakers for the 2020 Beer Marketing and Tourism Conference in St. Pete/Clearwater, Florida.
Featured Speakers
Mariah Calagione | Dogfish Head Craft Brewery
Mariah Calagione is “Co-founder & Communitarian” of Dogfish Head Craft Brewery, Dogfish Distilling Co., Dogfish Head Brewings & Eats, the Chesapeake & Maine restaurant, and Dogfish Inn. Dogfish, which is the 13th largest craft brewery in the United States, is renowned not only for its beers but for its beer tourism, including its restaurant, hotel, and many events. Mariah oversees marketing and social media for the company.
Julia Herz | Brewers Association
Julia is the Craft Beer Program Director for the Brewers Association, co-author of the free CraftBeer.com Beer & Food Course, and co-author of Beer Pairing (Voyageur Press). She is a life-long homebrewer, BJCP beer judge and Certified Cicerone®. She is also well-known as the dynamic voice of craft beer.
Jeremy Ragonese | Uinta Brewing Company
Jeremy Ragonese is President of Uinta Brewing Company in Salt Lake City, the 42nd largest craft brewery in the country. He was formerly Director of Marketing for Boulevard Brewing Company in Kansas City for ten years and CMO for Uinta Brewing Company for two years. He is also Founder and Past President of Boulevardia, a multi-day festival in Kansas City that draws 40,000 attendees annually.
Dr. Neil Reid | The Beer Professor
Dr. Neil Reid is a Professor of Geography and Planning at the University of Toledo, with a specialty in local economic development. Since 2014, Professor Reid has been researching the growth of the craft brewing industry in the United States and its potential role in helping to revitalize neighborhood economies. He is currently writing a book titled Agritourism, Wine Tourism, and Craft Beer Tourism: Local Responses to Peripherality Through Tourism Niches.
Pete Slosberg | Pete’s Wicked Ale
Pete Slosberg started Pete’s Brewing Company in 1986 and created Pete’s Wicked Ale. The company grew over 100 percent annually for 10 years, produced the #2 craft beer behind Sam Adams, went public, and then was acquired. Pete then created Cocoa Pete’s Chocolate Adventures and sold it seven years later. He also wrote a best selling book, Beer for Pete’s Sake, and now teaches at beer conferences worldwide and for a course affiliated with the Small Business Administration.
Neal Stewart | Deschutes Brewery
Neal Stewart is Vice President of Marketing at Deschutes Brewery in Bend, Oregon, the 10th largest craft brewery in the country. He is responsible for all aspects of marketing, starting at the top with setting the marketing vision and strategy. Prior to working at Deschutes, Neal was the Vice President of Marketing at Dogfish Head, where he led the marketing efforts across the brewery, distillery, two restaurants, hospitality center, and hotel.
Bart Watson | Brewers Association
Bart Watson is the Chief Economist at the BA and is in charge of the BA’s statistical resources, including production surveys, economic analysis, and market research. In addition to dazzling BA members for the past 6.5 years with industry data and his clear analyses, his responsibilities include interacting with the media on economic and statistical issues. He has an undergrad from Stanford and a graduate degree from UC Berkeley in political science. Bart will deliver our Closing Keynote address at BMTC19.
Full Speaker Lineup
Leroy Bridges | Visit St. Petersburg / Clearwater
Leroy Bridges is Vice President of Digital and Communications at Visit St. Petersburg / Clearwater, our local hosts for BMTC20. In his role, Leroy focuses on social and digital marketing and has been instrumental in the region’s promotion of its potential for beer tourism. Leroy developed the Gulp Coast marketing program for its craft breweries.
Shelly Claflin | Bell’s Brewery
Shelly Claflin is the Tour Manager for Bell’s Brewery in Kalamazoo and Comstock, Michigan, the 7th largest Craft Brewery in the US. Shelly worked for Larry Bell in 1993 as the first server for Bell’s Eccentric Café. Since that time, she has owned her own sustainable and adventure travel company and has extensive experience in event management and hospitality. These talents paired with her long-time love affair with craft beer brought her back to Bell’s in 2015 to elevate the tour program. As a native of Kalamazoo, she call’s Bell’s home and has found her passion delighting fans and seeing an increase in attendance of 20% year after year.
Cameron Davis | Atlanta Brewing Co
Cameron is the Marketing Director at the Atlanta Brewing Co, where she is responsible for all marketing aspects of the brewery. She recently took the brewery through a complete rebranding of not only the beers but the company name and logo. Prior to this Cameron had a career in sports marketing, including stints with the Atlanta Falcons, ESPN College Gameday, and the Peach Bowl.
Marissa DeSantis | Great Lakes Brewing Co.
Marissa DeSantis is Communications Supervisor of Great Lakes Brewing Company. Her experience as a freelance beer and food writer and her passion for craft beer brought her to GLBC, where she has led the development of the brewery’s brand identity and creative voice across all internal and external platforms. She contributed heavily to GLBC’s complete brand refresh in 2015, and takes great pride in sharing the GLBC story through packaging, programming, social media, and more
Oceania Eagan | Blindtiger Design
Oceania Eagan is Founder and Creative Director of Blindtiger Design, a Seattle-based creative, strategy, and marketing agency specializing in the unique needs of the craft beer industry. The company’s main work is design, which they have doing for 12 years in the beer industry. Oceania is also an Adjunct Professor in the Craft Brewing Program at Central Washington University, where she teaches Business and Marketing of Beer.
Meghan Gearino | Visit Richmond, VA
Meghan Gearino is the Travel Media Manager for Visit Richmond in Virginia, which VinePair named #1 in “The World’s Top 10 Beer Destinations for 2018” and Wanderu named “The Best Craft Beer City in the Northeast”. She is part of the team of six in the marketing department that promotes Richmond as a beer tourism destination, including the Richmond Beer Trail.
Kenny Gould | Hop Culture Magazine
Kenny Gould is the founder of Hop Culture Magazine, which in just three years has become one of the most well-read online beer magazines. He is also a contributor at Forbes, Thrillist, and Men’s Health. In 2019, Kenny and Hop Culture organized 14 craft beer events in their home base of New York City and around the country.
Leigh Harting | 3 Daughters Brewing
Leigh is co-owner along with her husband of 3 Daughters Brewing in St. Petersburg, Florida, where she is responsible for sales and marketing. Founded only five years ago, 3 Daughters has grown to become one of the largest independent breweries in Florida. Their growth has continued with the introduction of ciders and hard seltzers. The brewery is distributing in 4,100 retail outlets.
Kendall Joseph | Rhizome Productions
Kendall Joseph is an event manager for Rhizome Productions, an event production company based in Nashville, Tennessee. Rhizome runs 14 events a year, most of them focused on craft beer. Kendall is an Advanced Cicerone and a veteran beer blogger, who along with his wife June authors Beer Makes Three.
Paul Leone | New York State Brewers Association
Paul is Executive Director of the New York State Brewers Association, which has over 400 breweries and is one of the top craft beer states in the country. Paul began his career as a multi-media producer for the National Baseball Hall of Fame and Museum in Cooperstown, New York. He soon moved on to editing, shooting, and producing several series for cable television, including writing and developing several television pilots on American craft beer, the first few hosted by Dogfish Heads Sam Calagione.
Kristen Muraro | Ska Brewing
Kristen Muraro is the Sales & Marketing Director at Ska Brewing Company in Durango, Colorado, the 8th largest brewery in Colorado. With 15+ years-experience in the event planning industry and 10+ years in the craft beer world, she brings a wealth of knowledge when it comes to all aspects of beer marketing and event planning. Kristen also currently serves on the Conference and Events Committee for the Colorado Brewers Guild and the Market Development Committee for the Brewers Association.
Rich Owings | Local Is Where It’s At
An Internet marketer since 2005, Rich Owings sold his tech blog in 2014 and now spends his time helping businesses around the world improve their online presence. Rich spoke at the very first Beer Marketing & Tourism Conference where he was the highest rated speaker that year, presenting a unique twist on SEO that focuses on getting listed as a local business. You can find him on Twitter @RichOwings.
Matt Plapp | Driven Media Solutions
Matt Plapp is the CEO of Driven Media Solutions, a full-service marketing firm located in Cincinnati and Northern Kentucky. For the past 13 years his company has created targeted social media campaigns that turn clicks into customers. With a specialty of restaurants, breweries, and tap rooms, Matt’s successful marketing strategies can specifically be used to grow a company’s visitors (i.e. beer tourism) but more generally can be applied to most small businesses.
Kelly Robertson | Bowstern
Kelly Robertson is founder and CEO of BowStern, a Florida based marketing shop focused on brewing up creative campaigns for a variety of clientele in the food & beverage, hospitality, fitness, and consumer product categories. Her team leads marketing efforts for everything from craft beer start-ups to nationally recognized brands such as Cooper Tires and Gold’s Gym. Kelly oversees agency strategy and implementation.
Josh Seago | Lou Dog Events
Josh Seago is the Founder and Owner of Lou Dog Events, which for the last seven years has been running a series of craft beer festivals in the Chicago area. He is also the owner of Brewing Social, which helps taproom events and beer festivals increase ticket sales. Josh is a Professor of Management at North Central College in Illinois where he teaches courses in marketing.
Julie Wartell | PubQuest
Julie Wartell is a Continuing Lecturer in the Urban Studies and Planning Program at the University of California, San Diego and an independent advisor to governmental agencies and communities relating to analyzing crime problems, neighborhood safety, and the geography of breweries. Julie currently teaches a course called “Craft Breweries and the Urban Economy,” and her research, training and writing has been used in communities around the world. In her spare time, Julie also runs PubQuest, a brewery mapping company.
Kevin York | Kevin York Communications
Kevin is the founder and president of Kevin York Communications, which provides marketing services to the craft beer industry. Kevin has done PR, social media, and content marketing at both the strategic and tactical levels. Prior to founding KYC, he worked at Edelman Digital and Voce Communications, a Porter Novelli company, where he served as head of Porter Novelli’s global digital technology practice. He also founded and managed The Couchletes, a national sports editorial site with seven regional writers.