Marketing is critical for small food, wine, and beer businesses. Indeed, it is critical for almost all businesses.
We at Zephyr Conferences have 12 years of experience organizing and listening to experts deliver content in the food, wine, and beer industries. Now we have decided to share this expertise with you via a new 10-week video series.
Successful Marketing for Food, Wine, and Beer Businesses
Since we can’t meet in-person and we’re all a little Zoomed-out, we’re going to produce a weekly video discussing a different marketing topic each week. The topics, while useful for all industries, will be geared toward small businesses in the food, wine, and beer industries highlighting specific examples and identifying unique hurdles.
We can’t cover everything in 10 weeks, but plan to discuss the following topics:
- Effective Websites
- Conquering Your Local Area
- Surveying Your Customers
- Consumer Reviews
- CRMs and Email Marketing
- Social Media Marketing
- Video Marketing
- Public Relations
- Influencer Marketing
- Marketing Through Conferences
This list, however, is not set in stone. As we progress through the series, if there’s a subject you’d like us to discuss, please email us.
Our Presenter
Allan Wright is founder and president of Zephyr Conferences. He has been organizing these conferences, determining content, and securing speakers for 13 years. Allan also has 24 years of experience running his own small company and an MBA in Entrepreneurial Management from The Wharton School of the University of Pennsylvania.
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al enthusiasts have coined the tart and tasty beer as “Florida Weisse.”
Joshua Bernstein is a Brooklyn-based beer, spirits and food journalist, as well as an occasional tour guide. His work has been published in Details, Saveur, BonAppetit.com, Time Out New York, DRAFT Magazine, and New York Times. Joshua is author of The Complete Beer Course and Complete IPA.
Stephen Beaumont is one of the world’s most authoritative voices on beer, as well as a widely recognized writer on spirits, food, and travel. His work has appeared in Whisky Advocate, The Celebrator, The Globe and Mail, Fine Cooking, All About Beer Magazine, and DRAFT Magazine. Stephen is author of The Beer & Food Companion and co-author of The World Atlas of Beer and The Pocket Beer Guide.
Ethan Fixell is a comedian, writer, and TV host. Obsessed with all things liquid, he also works as a passionate beverage journalist, consultant, and educator in New York City. His work has appeared in The Beer Necessities, Food Republic, FWX, Men’s Journal, Quartz, and Tasting Table.
Zach Fowle is the Beer Editor at DRAFT Magazine. Before that he worked as a writer at the Phoenix New Times and as an Opening Coordinator for World of Beer. Zach holds the title of title of Certified Cicerone®.