Beer Marketing & Tourism Conference

More Pints Sold: Achieve Your Dream in the Craft Beer Industry

“Last Call” for Speakers for BMTC20 in St. Pete/Clearwater

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We are looking for experts, entrepreneurs, thought leaders, and those willing to share their secrets in the fields of brewery marketing, destination marketing, brewery tourism, and craft beer guild management.

The 4th annual Beer Marketing and Tourism Conference is taking place at the “Gulp Coast” of St. Pete/Clearwater, Florida, February 4-6, 2020.

Speakers can apply for breakout, three-hour Summit, and all-group speaker roles. Please fill out the Google Form here:

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Please note, of course we value the time and expense it takes to attend the BMTC; however, we are unable to provide compensation for travel, lodging, or speaker fees. We are asking that speakers view this as an opportunity to network with and support their counterparts who come from across the country (and beyond).

BMTC is expecting up to 300 attendees in 2020. Here’s a section from Why Attend:

The Beer Marketing & Tourism Conference (BMTC) serves two needs: 1) It provides hard information about the important and growing functions of beer marketing and beer tourism that you can bring home to both grow and improve your local offerings and 2) It provides a forum for meeting your fellow leaders in the beer marketing and tourism industry. Subjects to be covered include marketing, sales, driving consumers to your region or business (tourism), tap room management, events, beer tour operators, and much more.

The conference will appeal to:

  • Brewery marketing, tap room, and events managers
  • Brewery Guilds who are moving beyond legislative affairs to focus on marketing their region as a beer tourism destination
  • Destination Management Organizations (DMOs) who are tasked with increasing the number of butts in seats, bodies in beds, and inquiring minds at area attractions, all of which can be increased via beer tourism
  • Tour operators, travel agencies, transportation companies, and event planners who provide beer tourism offerings to the public
  • Hotels and restaurants that wish to work with their local breweries
  • Public relations professionals and other consultants to the beer and tourism industries
  • Academics and students from university beer business programs
  • Media and bloggers who write about beer and tourism

If you’re a speaker interested in attending and engaging with the top professionals in the fields outlined above, fill out the Speaker Form. We hope to see you in Florida next February!

The Results are In…BMTC19 was Excellent!

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Gooding Farm BMTC19
left to right: Reno Walsh, Sara Pletcher, Ryan Newhouse (Zephyr Conferences team). Photo courtesy Jacob Brumfield/Gooding Farms.

Thank you. As the results from our surveys came in over the week since we hosted the 2019 Beer Marketing and Tourism Conference in Boise, Idaho, we saw that it was the best reviewed BMTC yet! Here are some of the fine things our attendees said about BMTC19:

“I had a fantastic time! This is my 3rd Zephyr Conference that I’ve attended and this one was my favorite and most useful. I met some great people and the dinner at Gooding Farms will be one of my favorite beer memories!”

“Very diverse group of attendees. Different from my regular interactions at events like Craft Brewers Conference.”

“It was my first time attending and I was quite impressed. I’m interested in attending again and even presenting again. Cheers!”

“You all do a great job. Keep up the hard work and know that I am thankful.”

“I think you guys are doing AWESOME!”

“The Brewery Summit was a great opportunity to share ideas with my colleagues across other breweries.”

Such kind words, but it seems supported by the fact that both the content and the events were a hit. 84% of all survey respondents said the overall impression of the conference was Very Good to Excellent. 95% of those who went to Gooding Farms rated the hop farm tour and dinner Excellent (5/5 stars!).

All photos courtesy Jacob Brumfield/Gooding Farms

We were pleased that nearly 70% thought the conference had a good balance of educational, networking, beer tasting, and fun activities. We certainly try to bring all those things to every conference we put on at Zephyr Conferences.

But we also appreciated all the attendees who shared their insights and opinions in ways that will help us improve BMTC more. We heard you all loud and clear, and we’re excited to bring more of what you ask for and continue to refine the content, finding the very best presenters who can speak to our very diverse crowd. Here are some of the ways we’ve been asked to refine the conference:

  • In addition to Marketing, Beer Tourism, and Events, the top two most-requested content suggestions were to cover Branding and Economics/Industry Statistics. (We’re already on the hunt for speakers to cover branding, and we look forward to our work with Dr. Claudia Schmidt and Dr. Neil Reid, and others, to provide more stats.)
  • “I think Pink Boots would be a great partner in this!” (Stay tuned, we’ve got big plans with this one!)
  • “Give past attendees a discount when they bring on someone who has never attended.” (Referral rewards can work. We’ll look into it.)

We take our surveys seriously, and we strive to strike a balance between building our audience and supporting our core directives. With that, we’re very excited to be bringing the 4th annual Beer Marketing and Tourism Conference to St. Pete/Clearwater, Florida, February 4-6, 2020, where our keynote will be Dr. Neil Reid.

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Boise Has Beer Written All Over It

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tHe-FuNky-tAco

Boise has been making “best of” lists for the past couple years – #1 on livability.com’s Top 100 best places to Live, one of 51 Affordable Discoveries Across America in 2019 –  and so many other lists. But for those who are coming to Boise for the first time as part of the 3rd annual Beer Marketing & Tourism Conference, there’s no shortage of beer here.

Downtown Boise lifestyle images by Otto Kitsinger for the Downtown Boise Association on August 30, 2016.

  • With over 25 breweries Boise is one of the best up and coming beer cities in the country
  • They’ve got a self-guided Ale Trail App that leads you on a journey through Boise’s best breweries
  • Boise is surrounded by hops! In fact, as part of the 2019 BMTC we’ll be visiting Mill95 and having dinner at Gooding Farms, including watching a ribbon-cutting for their new solar farm.
  • The Boise River and Greenbelt path provide a 26 mile adventure for those wanting to get out and ride their bikes or walk along the river and see the beauty of the City of Trees
  • With over 1,700 hotel rooms downtown there are plenty of options to fit everyone’s style and budget
  • Excellent restaurants and bars provided great nightlife in our vibrant downtown.

Boise-Scenic-in-Fall

Okay, maybe you love the outdoors as much as we do. What makes Boise incredible is the multitude ways you can get outside and be active. From skiing to river surfing, Boise is bountiful with recreational opportunities.

  • Over 190 miles of hiking and mountain biking trails accessible from Downtown – Boise thrives on the ease of access to the outdoors 
  • Walkable downtown allows for visitors to take in the sights, sounds, and smells while walking past iconic locations like Freak Alley Gallery or the Boise Capitol

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Sponsored post: This post was written on behalf of our conference sponsor, the Boise CVB. All photos shown are courtesy of the Boise CVB and used with permission.

Second Annual CBTOA Industry Survey is Live

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Do you work in the Craft Beverage Tour industry? Please take a moment to fill out this important survey.

The Craft Beverage Tour Operators Association (CBTOA) is a 501(c)(6) non-profit organized to support craft beverage tour operators and grow their business opportunities by building bridges between its members and the craft beverage, tourism and allied communities around the world.

The first survey conducted was used to inform the creation of the non-profit, its mission, and who its members would be. The second survey, now available for completion online, will be used to inform the Association’s direction and key initiatives through 2019, as well as to provide a report on the State of the Industry as it relates to travel in the craft beverage world.

Please have one representative from your business fill out the survey using the link at the bottom at their earliest convenience. The survey will close on the 31st of January. This survey is open to all businesses in the Craft Beverage Tour industry, not just CBTOA members!

Survey results will be compiled into a formal report for members and presented at the first ever CBTOA Annual Meeting, taking place on Thursday, March 28 at 9:00 am US Mountain Time as a closed session of the Beer Marketing & Tourism conference.*

If you would like to inquire about becoming a CBTOA member please visit https://www.cbtoa.org to join. Members gain access to the Annual Meeting at the conference as well as receive copies of the State of the Industry Report and the Best Practices for Tour Operators Guide.

To fill out the survey, click here.

*If you haven’t registered for the conference yet and would like to attend please reach out for your CBTOA exclusive discount. We hope to see you there!

Call for Speakers at BMTC19 in Boise

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We are looking for experts, entrepreneurs, thought leaders, and those willing to share their secrets in the fields of brewery marketing, destination marketing, brewery tourism, and craft beer guild management.

The 3rd annual Beer Marketing and Tourism Conference is taking place in the beer-mecca, Boise, Idaho, March 26-28, 2019, and we are seeking speakers to fill the agenda. If we choose you as a speaker, we will likely work with you to tailor the content so it fits this unique and diverse audience we have at BMTC. So it’s okay if you don’t have a perfect topic dialed in when you submit the form.

Speakers can apply for breakout, three-hour Summit, and all-group speaker roles. Please fill out the form below.

Please note, of course we value the time and expense it takes to attend the BMTC; however, we are unable to provide compensation for travel, lodging, or speaker fees. We are asking that speakers view this as an opportunity to network with and support their counterparts who come from across the country (and beyond).

BMTC is expecting about 300 attendees in 2019. Here’s a section from Why Attend:

The Beer Marketing & Tourism Conference (BMTC) serves two needs: 1) It provides hard information about the important and growing functions of beer marketing and beer tourism that you can bring home to both grow and improve your local offerings and 2) It provides a forum for meeting your fellow leaders in the beer marketing and tourism industry. Subjects to be covered include marketing, sales, driving consumers to your region or business (tourism), tap room management, events, beer tour operators, and much more.

The conference will appeal to:

  • Brewery marketing, tap room, and events managers
  • Brewery Guilds who are moving beyond legislative affairs to focus on marketing their region as a beer tourism destination
  • Destination Management Organizations (DMOs) who are tasked with increasing the number of butts in seats, bodies in beds, and inquiring minds at area attractions, all of which can be increased via beer tourism
  • Tour operators, travel agencies, transportation companies, and event planners who provide beer tourism offerings to the public
  • Hotels and restaurants that wish to work with their local breweries
  • Public relations professionals and other consultants to the beer and tourism industries
  • Academics and students from university beer business programs
  • Media and bloggers who write about beer and tourism

If you’re a speaker interested in attending and engaging with the top professionals in the fields outlined above, fill out the Speaker Form below, and we’ll hope to see you in Boise next year!

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