Below is the beginning of our exciting agenda for BMTC19, March 26 – 28 at The Riverside Hotel in Boise, Idaho. Please add your email address to the Stay Updated box to the right to stay informed. Previous years’ agendas and speakers can be found in our Archives.
12:00 – 6:45 PM Registration & Beer Tradeshow: Our sponsors and partners will have tables set up all day.
12:45 – 1:15 PM Welcome from Julia Herz of the Brewers Association: Julia provides a high-energy, fact-intensive overview of the current state of the beer industry with a specific focus on marketing and tourism. Not to be missed.
1:15 – 1:30 PM Break
1:30 – 4:30 PM “Sharing Best Practices” Summits: Included in your conference registration price, these summits allow you to learn from industry leaders, hear from your peers, and share your own best practices. Each summit will have a moderator and several experienced veterans who provide their opinions on a list of key subjects, followed by group participation. These are always very highly rated so don’t miss out! We will have Summits for the following groups:
- Tour Operators: Leaders – Brad Campeau, Brew Donkey; Zack Roskop, Knox Brew Tours
- Destination Management Organizations
- Brewery Guilds
- Breweries: Includes tap room managers, event planners, marketing, communications, etc.
4:30 – 6:30 PM Beer Expo & Opening Reception: Meet and taste beers from our sponsors from Idaho, around the US, and farther abroad. We will have two sections set up for your tasting pleasure: Idaho breweries and the rest of the country/world. Brewers guilds, destination management organizations, and Idaho breweries who register for the conference can staff a table to represent their region and pour their beers at no charge. Just sign up and we’ll set you up.
6:45 – 10:00 PM Evening Party at Payette Brewing: Transportation will be provided to Payette Brewing and back to the hotel on a rolling basis. Beers and food truck dinner items are on your own.
8:00 AM – 4:00 PM Registration & Beer Tradeshow
9:00 – 9:50 AM Keynote – Daniel Lemin: Talk Triggers – Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely keynote that can be put into practice immediately, by any business.
9:50 – 10:50 AM All-Group Session – Bryan Caplan, Google – Get Your Business Online. Hear from one of Google’s recognized speakers about getting your business listed, loved by, and found on Google’s search platform.
10:50 – 11:05 AM Break
11:05 – 12:05 AM All-Group Session – TBD
12:05 – 1:35 PM Buffet Lunch: Courtesy of Idaho Ag (and supporting partners) and featuring farm fresh local products.
1:35 – 2:35 PM Breakout Sessions: Choose a breakout session in one of three tracks: Tour Operators, Marketing, and Tourism.
- Tour Operators: TBD
- Marketing: Jason Brewer, General Manager, Head of the Party Planning Committee, Listermann/Triple Digit Brewing Company: Growing Your Taproom Sales – Brewer and his associates were responsible for growing taproom sales from $100,000 to $1 million in three years. He’ll speak about how they did it and what you can do in your taproom.
- Tourism: TBD
2:35 – 2:50 PM Break
2:50 – 3:50 PM Breakout Sessions: Choose a breakout session in one of three tracks: Tour Operators, Marketing, and Tourism.
- Tour Operators: TBD
- Marketing: Kevin York, Kevin York Communications: Increase Awareness Through Media Relations and Influencer Marketing – Up to date website? Check. Social media? Check. Email marketing? Check. You’re doing all the right things to keep those who already know about you updated, but how do you make new people aware of your brewery or tour? Two of the best ways to do so at scale are media relations and influencer marketing. Join this session to learn more about how to gain media coverage and influencer attention.
- Tourism: TBD
4:00 – 8:30 PM Tour, Tasting, and Dinner at Gooding Farms: Gooding Farms grows hops in the following varieties: Apollo, Bravo, Chinook, Centennial, Super Galena, and Zeus. We’ll learn about their operations, taste a few beers, and have dinner on location in Parma, Idaho.
9:00 – 10:00 AM Breakout Sessions:Choose a breakout session in one of five tracks: Marketing, Communications, Tourism, Events, and Tour Operators
10:00 – 10:15 AM Break
10:15 – 11:15 AM Breakout Sessions: Choose a breakout session in one of three tracks: Tour Operators, Marketing, and Tourism.
Tour Operators: The Beer Marketing Talk Show Comprised of members of the brewery tour operators industry and led by Daniel Lemin, the Beer Marketing Talk Show is a panel-inspired game-show inspired format that will bring laughs and inspiration.
11:15 – 12:15 PM All-Group Session – TBD
12:15 – 12:30 PM Conference Close and Announcement of 2020 Location
2:00 – 10:00 PM Optional Skiing With the Brewers Excursion: Join Ski Idaho and local brewers at Bogus Basin ski area for an afternoon reception followed by night skiing, snowboarding, or cross country skiing. Transportation and reception are included; discounted lift tickets and rental equipment will be available.