The 2018 Beer Marketing & Tourism Conference will take place March 6 – 8 at the Sheraton hotel in Burlington, Vermont. We will be putting out a Call for Content in the late summer of 2017 to establish next year’s content and speakers. To be apprised of the Call for Content, please add your email to the Stay Updated box to the right. Below is a skeleton agenda just to give you an idea of timing. For a sample agenda, please see the 2017 conference agenda.
8:00 AM – 6:30 PM Registration
8:30 – 11:30 AM Day One Workshops: Two small-group, three-hour workshops covering details of beer marketing and tourism.
1:00 – 4:00 PM Day One Workshops: Four small-group, three-hour workshops tailored specifically to segments of the industry: breweries, tour operators, brewers guilds, and destination management organizations.
4:30 – 6:30 PM Beer Trade Show & Opening Reception: Meet and taste beers from our sponsors. Non-profit or governmental brewers guilds and destination management organizations who register for the conference can staff a table to represent their region and pour their beers at no charge.
8:00 AM – 4:40 PM Registration
9:00 – 9:10 AM Official Conference Opening
9:10 – 9:40 AM Welcome from Julia Herz of the Brewers Association
9:40 – 10:40 AM All-Group Panel Discussion
10:40 – 10:55 AM Break
10:55 – 11:40 AM Keynote
11:40 – 1:10 PM Lunch: Lunch will be provided by our Vermont hosts
1:10 – 2:10 PM Breakout Sessions: Choose One of Four
2:10 – 2:25 PM Break
2:25 – 3:25 PM Breakout Sessions: Choose One of Four
3:25 – 3:40 PM Break
3:40 – 4:40 PM Live Beer Social: Live Beer Blogging is the premier event of the Beer Bloggers & Writers Conference and we are adapting it for the BMTC in 2018. Sponsors will have five minutes to pour their beer for a table of BMTC attendees, present their story, and allow attendees to taste and evaluate the beers via Twitter, Facebook, Instagram, and more. After five minutes, breweries will rotate to another table for a total of ten rounds and approximately 70 attendees. This is a fun way for attendees to taste a variety of beers and hone their beer tasting skills and for sponsors to reach an influential audience via small-group discussions while receiving an immediate impact on social media.
4:40 – 6:40 PM Reception With Vermont Hosts: Our Vermont hosts will put on a reception of Vermont beers to end the day.
9:15 – 10:15 Breakout Sessions: Choose One of Four
10:30 – 11:30 Breakout Sessions: Choose One of Four
11:30 – 1:00 PM: Lunch: Lunch will be provided by our Vermont hosts
1:00 – 2:00 PM All-Group Session
2:00 – 3:00 PM: All-Group Session
3:00 – 3:15 PM: Break
3:15 – 4:15 PM: All-Group Session
4:15 – 4:45 PM: Conference Close & Announcement of 2019 Location