The 2019 Beer Marketing & Tourism Conference will take place March 26 – 28 at The Riverside Hotel in Boise, Idaho. Please see below for a skeleton of the agenda, with content and speakers to be added in the coming months.
12:00 – 6:45 PM Registration & Beer Tradeshow
12:45 – 1:15 PM Welcome from Julia Herz of the Brewers Association: Julia provides a high-energy, fact-intensive overview of the current state of the beer industry with a specific focus on marketing and tourism. Not to be missed.
1:15 – 1:30 PM Break
1:30 – 4:30 PM “Sharing Best Practices” Summits: Included in your conference registration price, these summits allow you to learn from industry leaders, hear from your peers, and share your own best practices. Each summit will have a moderator and several experienced veterans who provide their opinions on a list of key subjects, followed by group participation. These are always very highly rated so don’t miss out! We will have Summits for the following groups:
- Tour Operators
- Destination Management Organizations
- Brewery Guilds
- Breweries: Includes tap room managers, marketing, communications, etc.
4:30 – 6:30 PM Beer Expo & Opening Reception: Meet and taste beers from our sponsors from Idaho, around the US, and farther abroad. Non-profit or governmental brewers guilds and destination management organizations who register for the conference can staff a table to represent their region and pour their beers at no charge.
6:45 – 10:00 PM Evening Party at Payette Brewing: Transportation will be provided to Payette Brewing and back to the hotel on a rolling basis. Beers and food truck dinner items are on your own.
8:00 AM – 4:00 PM Registration & Beer Tradeshow
9:00 – 9:50 AM Keynote Speaker
9:50 – 10:50 AM All-Group Session
10:50 – 11:05 AM Break
11:05 – 12:05 AM All-Group Session
12:05 – 1:35 PM Buffet Lunch: Courtesy of Idaho Ag (and supporting partners) and featuring farm fresh local products.
1:35 – 2:35 PM Breakout Sessions: Choose a breakout session in one of five tracks: Marketing, Communications, Tourism, Events, and Tour Operators
2:35 – 2:50 PM Break
2:50 – 3:50 PM Breakout Sessions: Choose a breakout session in one of five tracks: Marketing, Communications, Tourism, Events, and Tour Operators
4:00 – 8:30 PM Tour, Tasting, and Dinner at Gooding Farms: Visit this hop farm courtesy of Gooding Farms.
9:00 – 10:00 AM Breakout Sessions:Choose a breakout session in one of five tracks: Marketing, Communications, Tourism, Events, and Tour Operators
10:00 – 10:15 AM Break
10:15 – 11:15 AM Breakout Sessions:Choose a breakout session in one of five tracks: Marketing, Communications, Tourism, Events, and Tour Operators
11:15 – 12:15 PM All-Group Session
12:15 – 12:30 PM Conference Close and Announcement of 2020 Location
2:00 – 10:00 PM Optional Skiing With the Brewers Excursion: Join Ski Idaho and local brewers at Bogus Basin ski area for an afternoon reception followed by night skiing, snowboarding, or cross country skiing. Transportation and reception are included; discounted lift tickets and rental equipment will be available.