Boise Archives - Beer Marketing & Tourism Conference

The Results are In…BMTC19 was Excellent!

April 6, 2019 By Ryan Newhouse Leave a Comment

Gooding Farm BMTC19 — left to right: Reno Walsh, Sara Pletcher, Ryan Newhouse (Zephyr Conferences team). Photo courtesy Jacob Brumfield/Gooding Farms.

Thank you. As the results from our surveys came in over the week since we hosted the 2019 Beer Marketing and Tourism Conference in Boise, Idaho, we saw that it was the best reviewed BMTC yet! Here are some of the fine things our attendees said about BMTC19:

“I had a fantastic time! This is my 3rd Zephyr Conference that I’ve attended and this one was my favorite and most useful. I met some great people and the dinner at Gooding Farms will be one of my favorite beer memories!”

“Very diverse group of attendees. Different from my regular interactions at events like Craft Brewers Conference.”

“It was my first time attending and I was quite impressed. I’m interested in attending again and even presenting again. Cheers!”

“You all do a great job. Keep up the hard work and know that I am thankful.”

“I think you guys are doing AWESOME!”

“The Brewery Summit was a great opportunity to share ideas with my colleagues across other breweries.”

Such kind words, but it seems supported by the fact that both the content and the events were a hit. 84% of all survey respondents said the overall impression of the conference was Very Good to Excellent. 95% of those who went to Gooding Farms rated the hop farm tour and dinner Excellent (5/5 stars!).

All photos courtesy Jacob Brumfield/Gooding Farms

We were pleased that nearly 70% thought the conference had a good balance of educational, networking, beer tasting, and fun activities. We certainly try to bring all those things to every conference we put on at Zephyr Conferences.

But we also appreciated all the attendees who shared their insights and opinions in ways that will help us improve BMTC more. We heard you all loud and clear, and we’re excited to bring more of what you ask for and continue to refine the content, finding the very best presenters who can speak to our very diverse crowd. Here are some of the ways we’ve been asked to refine the conference:

In addition to Marketing, Beer Tourism, and Events, the top two most-requested content suggestions were to cover Branding and Economics/Industry Statistics. (We’re already on the hunt for speakers to cover branding, and we look forward to our work with Dr. Claudia Schmidt and Dr. Neil Reid, and others, to provide more stats.)
“I think Pink Boots would be a great partner in this!” (Stay tuned, we’ve got big plans with this one!)
“Give past attendees a discount when they bring on someone who has never attended.” (Referral rewards can work. We’ll look into it.)

We take our surveys seriously, and we strive to strike a balance between building our audience and supporting our core directives. With that, we’re very excited to be bringing the 4th annual Beer Marketing and Tourism Conference to St. Pete/Clearwater, Florida, February 4-6, 2020, where our keynote will be Dr. Neil Reid.

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Boise Has Beer Written All Over It

March 15, 2019 By Ryan Newhouse Leave a Comment

tHe-FuNky-tAco

Boise has been making “best of” lists for the past couple years – #1 on livability.com’s Top 100 best places to Live, one of 51 Affordable Discoveries Across America in 2019 – and so many other lists. But for those who are coming to Boise for the first time as part of the 3rd annual Beer Marketing & Tourism Conference, there’s no shortage of beer here.

Downtown Boise lifestyle images by Otto Kitsinger for the Downtown Boise Association on August 30, 2016.

With over 25 breweries Boise is one of the best up and coming beer cities in the country
They’ve got a self-guided Ale Trail App that leads you on a journey through Boise’s best breweries
Boise is surrounded by hops! In fact, as part of the 2019 BMTC we’ll be visiting Mill95 and having dinner at Gooding Farms, including watching a ribbon-cutting for their new solar farm.
The Boise River and Greenbelt path provide a 26 mile adventure for those wanting to get out and ride their bikes or walk along the river and see the beauty of the City of Trees
With over 1,700 hotel rooms downtown there are plenty of options to fit everyone’s style and budget
Excellent restaurants and bars provided great nightlife in our vibrant downtown.

Boise-Scenic-in-Fall

Okay, maybe you love the outdoors as much as we do. What makes Boise incredible is the multitude ways you can get outside and be active. From skiing to river surfing, Boise is bountiful with recreational opportunities.

Over 190 miles of hiking and mountain biking trails accessible from Downtown – Boise thrives on the ease of access to the outdoors
Walkable downtown allows for visitors to take in the sights, sounds, and smells while walking past iconic locations like Freak Alley Gallery or the Boise Capitol

Sponsored post: This post was written on behalf of our conference sponsor, the Boise CVB. All photos shown are courtesy of the Boise CVB and used with permission.

Call for Speakers at BMTC19 in Boise

June 18, 2018 By Ryan Newhouse 1 Comment

We are looking for experts, entrepreneurs, thought leaders, and those willing to share their secrets in the fields of brewery marketing, destination marketing, brewery tourism, and craft beer guild management.

The 3rd annual Beer Marketing and Tourism Conference is taking place in the beer-mecca, Boise, Idaho, March 26-28, 2019, and we are seeking speakers to fill the agenda. If we choose you as a speaker, we will likely work with you to tailor the content so it fits this unique and diverse audience we have at BMTC. So it’s okay if you don’t have a perfect topic dialed in when you submit the form.

Speakers can apply for breakout, three-hour Summit, and all-group speaker roles. Please fill out the form below.

Please note, of course we value the time and expense it takes to attend the BMTC; however, we are unable to provide compensation for travel, lodging, or speaker fees. We are asking that speakers view this as an opportunity to network with and support their counterparts who come from across the country (and beyond).

BMTC is expecting about 300 attendees in 2019. Here’s a section from Why Attend:

The Beer Marketing & Tourism Conference (BMTC) serves two needs: 1) It provides hard information about the important and growing functions of beer marketing and beer tourism that you can bring home to both grow and improve your local offerings and 2) It provides a forum for meeting your fellow leaders in the beer marketing and tourism industry. Subjects to be covered include marketing, sales, driving consumers to your region or business (tourism), tap room management, events, beer tour operators, and much more.

The conference will appeal to:

Brewery marketing, tap room, and events managers
Brewery Guilds who are moving beyond legislative affairs to focus on marketing their region as a beer tourism destination
Destination Management Organizations (DMOs) who are tasked with increasing the number of butts in seats, bodies in beds, and inquiring minds at area attractions, all of which can be increased via beer tourism
Tour operators, travel agencies, transportation companies, and event planners who provide beer tourism offerings to the public
Hotels and restaurants that wish to work with their local breweries
Public relations professionals and other consultants to the beer and tourism industries
Academics and students from university beer business programs
Media and bloggers who write about beer and tourism

If you’re a speaker interested in attending and engaging with the top professionals in the fields outlined above, fill out the Speaker Form below, and we’ll hope to see you in Boise next year!

2019 Beer Marketing & Tourism Conference will be in Boise, Idaho

April 30, 2018 By Ryan Newhouse 1 Comment

BMTC 2019 Boise Idaho It’s official, the 2019 Beer Marketing and Tourism Conference will happen in Boise, Idaho, March 26-28, 2019!

Thanks to the support and excitement we have received from Sarah Flick at Idaho Tourism, Taylor Williamson at the Boise Convention & Visitors Bureau, and many, many other local sponsors, we are excited to bring the BMTC west for the first time and have it hosted in an incredible beer-centric location.

In addition to the local support, Boise is a perfect location for #BMTC19 for many more reasons. Here’s a few.

Idaho Craft Beer Statistics

Breweries & Production

58 Idaho breweries (as of 2/2/18). 17+ breweries in/around Boise!
4.6 breweries per capita (10th in the U.S.).
71,334 barrels of craft beer produced per year (36th in the U.S. as of 2016).
$366 million in economic impact (38th in the U.S. as of 2016).
Since 2012, Idaho breweries have more than doubled, growing from 22 to 57 breweries, plus three out-of-state breweries finding a second home in Idaho.

Agriculture Backbone: Hops

Idaho is the second largest hops producer in the U.S., harvesting 6,993 acres and producing 13,759,000 pounds of hops in 2017.
Idaho hops are grown in Canyon County (nearly 75% of production) and North Idaho, the world’s largest contiguous hop farm is in Bonners Ferry.
Top hop varieties grown in Idaho: Zeus, Cascade, Amarillo, Mosaic, Citra, Chinook.
The popular new varietal, Idaho 7 Hop, was developed by Jackson Hop Farm in Wilder in 2015.
With the addition of Mill 95 in Wilder, Idaho, in 2017, Idaho gained its first hop pelletizing mill, helping local producers and breweries get fresher Idaho hops and foster stronger relationships between industries.

Barley

Idaho is the largest barley producer in the U.S., harvesting 510,000 acres and producing 48,450,000 bushels of barley in 2017.
Idaho barley is grown throughout the state, with large concentrations of farms in North Central, South Central, Southeast and East Idaho.

Water Conservancy

Craft beer is more than 90 percent water and maintaining quality water sources is a priority. Through the Idaho Brewshed Alliance, Idaho breweries have partnered with Idaho Rivers United in a commitment to keeping our water clean to help make the best quality of beer.

Register Now for the Early Bird Discount!

Conference Hotel – The Riverside Hotel

Riverside Hotel - Boise

Accommodations: our beautiful hotel offers 303 guest rooms, including 33 suites. All rooms feature one king bed or two queen beds, individual climate control, flat screen television, free wireless internet, coffee maker, down bedding and more.

Services: guests enjoy conveniences such as free on-site parking, business center, guest marketplace, room service and on-site bicycle rental. Upon arrival guests are greeted with a warm welcome, and freshly baked chocolate chip cookies!

Dining: the hotel features a variety of restaurants and lounges including: the Riverside Grill, Sandbar at the Riverside Hotel (seasonal), room service, Bar365 and the Sapphire room. Also available, our incredible Idaho preferred breakfast buffet and weekend brunch!

Recreation: the hotel is situated on 14 acres along the Boise River, with direct access to the beautiful Boise Greenbelt. The hotel features courtyards, huge seasonal outdoor swimming pool, splash pad, hot tub, fitness center, life-size chess game, Petanque court and bicycle rentals. In addition to the many amenities and features to be found at the riverside hotel, your visitors may also enjoy visiting some of the following area attractions: Bogus Basin ski area, World Center for Birds of Prey, Boise River Greenbelt, Idaho State Capitol building, Kathryn Albertson Park, Julia Davis Park, Idaho Ice World, Zoo Boise, and Boise Art Museum, just to name a few!

Register Now for the Early Bird Discount!

The Results are In…BMTC19 was Excellent!

Boise Has Beer Written All Over It

Call for Speakers at BMTC19 in Boise

2019 Beer Marketing & Tourism Conference will be in Boise, Idaho

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