More Pints Sold: Achieve Your Dream in the Craft Beer Industry
In week 7 of our 10-week Successful Marketing video series, Allan discusses the importance of video marketing for the beer, wine and food industries. Video Marketing Challenges Include What to film? How to edit? Will … [Continue reading]
In week 6 of our 10-week Successful Marketing video series, Allan and his guest, Sarah Wohlner, Zephyr Conferences’ Marketing Manager, discuss the importance of social media marketing. Social Media Marketing is NOT Free … [Continue reading]
In week 5 of our 10-week Successful Marketing video series, Allan and his guest, Beth Peluse, Zephyr Adventures' Marketing Director, discuss the importance of databases/CRMs and email marketing. Importance of Databases/CRMs … [Continue reading]
In week 4 of our 10-week Successful Marketing video series, Allan discusses external consumer reviews, how to respond to negative reviews, where to find them and how to setup alerts. Handling Negative Consumer Reviews … [Continue reading]
In week 3 of our 10-week Successful Marketing video series, Allan and his guest, Sara Pletcher, Zephyr Conferences' Operation Manager, discuss the importance of customer surveys and what to do with that information. Why Survey … [Continue reading]