More Pints Sold: Beer Marketing, Tourism, and Events
Are you a beer industry marketing or communications professional? We want you to succeed at your job. You already know you need to stay up-to-date with the latest marketing trends and you have various options to do that. Beer industry conferences … [Continue reading]
The beer industry is quite collaborative and there is no reason to leave this at the doorstep when we start talking about beer tourism. Such will be the message from The Beer Professor, Dr. Neil Reid of the University of Toledo who will be presenting … [Continue reading]
There is no accepted definition of beer tourism and the concept can include many different activities. We like to think of a sort of continuum of beer tourism: Incidental: Many people seek out local breweries or brew pubs when they travel for … [Continue reading]
The landscape for breweries and the beer industry has changed dramatically over the past decades and continues to change on almost a monthly basis. In just the last few years, we have seen a continued increase in breweries with a flattening of the … [Continue reading]
New in 2019, the Beer Marketing and Tourism Conference will offer a special Beer MARKETING Certificate Course prior to the conference. This three-hour course will be held from 8:30 - 11:30 AM on Tuesday, February 4 at the conference hotel in St. … [Continue reading]
