More Pints Sold: Beer Marketing, Tourism, and Events
There is no accepted definition of beer tourism and the concept can include many different activities. We like to think of a sort of continuum of beer tourism: Incidental: Many people seek out local breweries or brew pubs when they travel for … [Continue reading]
The landscape for breweries and the beer industry has changed dramatically over the past decades and continues to change on almost a monthly basis. In just the last few years, we have seen a continued increase in breweries with a flattening of the … [Continue reading]
New in 2019, the Beer Marketing and Tourism Conference will offer a special Beer MARKETING Certificate Course prior to the conference. This three-hour course will be held from 8:30 - 11:30 AM on Tuesday, February 4 at the conference hotel in St. … [Continue reading]
“If we can get one hour of face time with people, we can make fans for life.” Shelly Claflin is Tour Manager at Bell’s Brewery in Kalamazoo, Michigan. It is not every brewery that can allocate resources to hire someone to run brewery tours and … [Continue reading]
Most conferences use the traditional method of education in which an expert or experts at the front of the room provide their wisdom to the audience. Interaction is minimal and, when it happens in Q&A, is still one-directional knowledge … [Continue reading]
