Registrations for the 2020 Beer Marketing & Tourism Conference are running 30% ahead of previous years as of October 31. The conference will take place February 4 - 6 in St. Petersburg, Florida. The BMTC is designed to be a small, intimate … [Continue reading]
Learning From the Big Breweries
One of the suggestions we received from attendees of BMTC19, held this past March in Boise, was to bring in more speakers from major breweries so they can share their successes with other attendees. We have done that for BMTC20. Check out this … [Continue reading]
How to Sell Your Boss on Attending a Conference – From a Boss’s Perspective
Are you a beer industry marketing or communications professional? We want you to succeed at your job. You already know you need to stay up-to-date with the latest marketing trends and you have various options to do that. Beer industry conferences … [Continue reading]
Collaborating to Compete: Working Together to Enhance Beer Tourism
The beer industry is quite collaborative and there is no reason to leave this at the doorstep when we start talking about beer tourism. Such will be the message from The Beer Professor, Dr. Neil Reid of the University of Toledo who will be presenting … [Continue reading]
What Is Beer Tourism? And Why Is It Important?
There is no accepted definition of beer tourism and the concept can include many different activities. We like to think of a sort of continuum of beer tourism: Incidental: Many people seek out local breweries or brew pubs when they travel for … [Continue reading]
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