The beer industry is quite collaborative and there is no reason to leave this at the doorstep when we start talking about beer tourism. Such will be the message from The Beer Professor, Dr. Neil Reid of the University of Toledo who will be presenting the Opening Keynote at the 2020 Beer Marketing & Tourism Conference.
Dr. Reid will present statistics on beer tourism from his research on the subject. This will include information on who beer tourists are, what they want, how far will they travel, and how much money they will spend.
He will will then use the statistics to present ideas on how the audience can maximize its own company’s or region’s beer tourism potential. This will include a discussion on whether a company or organization should market locally or more broadly in hopes of getting visitors to its region or door and whether it makes sense to market to the committed beer tourist or attempt to attract a new demographic.
Dr. Reid will then discuss the idea of collaboration in beer tourism, drawing from his experience advising the greenhouse industry in Ohio, which worked together to enhance their competitiveness. The keynote talk will inspire you to improve your own beer tourism offerings and return home to spearhead more robust beer tourism efforts for your region.
About Dr. Reid
Dr. Neil Reid is a Professor of Geography and Planning at the University of Toledo, with a specialty in local economic development. Since 2014, Professor Reid has been researching the growth of the craft brewing industry in the United States and its potential role in helping to revitalize neighborhood economies.
To date he has published over a dozen journal articles and book chapters on the economic geography of craft brewing. Professor Reid has also delivered lectures at conferences in both the United States and other countries. Professor Reid authors a blog about the beer industry (www.thebeerprofessor.com). This semester he is teaching a graduate seminar titled, ‘The Geography of Beer and Brewing’.
He is currently writing a book to be published in December titled Agritourism, Wine Tourism, and Craft Beer Tourism: Local Responses to Peripherality Through Tourism Niches.