The BMTC 2020 will take place on February 4-6 in St. Pete/ Clearwater, Florida. We know investing in beer marketing and tourism is difficult as it is just that, an investment. Our primary purpose is to help you out, so your time and money are not wasted. We do this by bringing in a large portion of the beer industry, so you can network, talk to, and learn from peers and industry leaders. The last day to register for the Beer Marketing and Tourism Conference 2020 at a discounted price is tomorrow, December 31. We hope you consider attending for the following reasons.
The Networking/Attendance
We are beyond pleased with the registrations so far. We currently have 165+ registered attendees from 33 different US states and five different countries. With this many people, you have an ample amount of time to network with beer industry professionals from all around the country and world. You can see the full list of attendees here.
The Certificate Courses
This year we have carefully curated two different certificate courses, each with there own agenda, speaker lineup, and certification.
The Beer MARKETING Certificate Course: This three-hour course will cover advanced marketing topics in the beer industry. These topics include Marketing Strategy, Branding, Content, Analytics, and Automation. You will receive a Certificate in Beer Marketing upon completion of this course. You can find more information here.
*Attendees must be registered for the conference to participate in the Beer Marketing Certificate Course. The fee for the course is an additional $95. You can register for the entire conference, including this Course, or if you are already registered for the conference can register for the course separately here.
The Beer TOURISM Certificate Course: This is a three-hour intense overview of the beer industry in general and beer tourism in particular. It is designed for representatives of Destination Management Organizations interested in promoting their region to beer tourists but applies to anyone interested in this industry. Speakers will include some of the top beer tourism minds in the country. Those completing the course will receive a Certificate of Beer Tourism as will be recognized as the “go-to” person on beer tourism in his or her office. This is not an opportunity you will want to miss. You can find more information here.
*Registration for the Beer Tourism Certificate Course is open to anyone 21 years of age and older and costs $195. You do not need to be registered for the entire conference, but we think you will find it useful. You can also register for the course separately.
The Sessions
Sessions include the “Sharing Best Practices” Summits, Collaborating to Compete: Working Together to Enhance Beer Tourism, Beer Media in a Changing World, Modern Guerrilla Marketing, Florida Brewery Customer Experience Survey Results, Filling Your Event With the Casual Beer Drinker, Brewery Tours That Work for Your Customers and You, Achieving Growth in the Craft Beer Industry, The Evolution of Beer Events, Attracting Tourists to Your Brewery In a Non-Tourist Location, SEO Goes Local, Volunteers in the Beer World, Drive New Customers To Your Business, Bring Them Back, and Increase Sales Using Facebook Messenger, Taprooms That Boost Brands and Drive Traffic and much more!
You can find more information and our full agenda here.
The Speakers
We are beyond excited to welcome 28 awesome speakers to our 2020 conference lineup. Click here to read their full bio.
We hope to see you in February for the 4th annual Beer Marketing and Tourism Conference in St. Pete, Florida. Click here to register. #BMTC20
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