The Beer Marketing & Tourism Conference agenda is mostly set. We will be finalizing the few open sessions and adding speakers in the coming months.
But here are a few highlights of the agenda:
- Digital Marketing for the Beer Industry: This three-hour intensive workshop will cover all aspects of digital marketing, including mobile marketing, search engine optimization, content creation, social media marketing, digital advertising, and email marketing.
- Tap Room Management for Breweries: Tap rooms are often the only means to reaching the public for microbreweries and are still critical for creating passionate fans at larger breweries. They are the front line of interaction with consumers yet many breweries sort of run a tap room by gut feel. We’ll discuss all aspects of tap room management including layout, hiring, training, merchandising, pricing, tours, beer selection, opening hours, telling your story, and more.
- Best Practices for Brewery Guilds and Tourism Organizations: There are brewery guilds in 46 US states and many foreign countries. Destination Management Organizations (DMOs, CVBs, etc) promote cities, states, regions, and countries throughout the world. Brewery guilds and tourism promotion agencies are just now realizing beer tourism is a big deal, bringing spending consumers to a region and providing a significant boost to local breweries. In this guild and DMO “summit”, we’ll discuss and share best practices as related to beer marketing and tourism promotion.
- Organizing Effective Events: Events drive beer consumers to a region, a city, and to breweries. They are important in driving beer tourism visitation, which is so important in filling hotel room beds, restaurant seats, and brewery tap rooms. Yet with so many beer events out there, you as the organizer need to make sure you are putting on something attractive enough to draw the creeds. We’ll hear from a panel of experts on deciding what type of events to create and how to run them effectively.
- Lessons From Other Craft Beverages: Craft beer is booming. Yet wine tourism is much more established than beer tourism, hard cider grew 600% in the past six years, and there are five times as many coffee shops as breweries in the United States – many of them now selling alcoholic beverages themselves. We’ll hear from a panel of experts discussing the wine, spirits, cider, and coffee industries with lessons for beer and brewing.
- What Makes a Beer Story Special in the Eyes of the Media? “Earned” media is still one of the least expensive and most effective forms of marketing available. Hear from a panel of professional beer and tourism writers as to what they look for when considering a story.
- International Perspectives on Beer Marketing & Tourism: The beer revolution is now happening throughout the world. Yet culture and tradition are important and play a role in shaping the brewing industry in each country. This is our chance to hear from four different beer industry participants from outside North America on how the beer revolution is developing in their country.
- Examples of Effective Beer Marketing and Tourism – Tips From The Heavy Hitters: We all know some breweries have done an amazing job at marketing and at providing unique experiences for their communities. In this all-conference panel we’ll hear from some of the top marketers and tourism experts in the beer world. Names to come.
This is only about half the content on the Agenda. We are proud of our content and have a goal of providing content that delivers real-life examples and concrete takeaways you can use at home.