I have a Google Alert set up for “beer travel” and “beer tourism” and see articles about the subjects on a weekly basis in newspapers and websites around the world.
At the end of April I received an alert that led me to what I thought was the best summary of beer tourism I have read yet.
Michelle Baran wrote an excellent article called Tourism on Tap in Travel Weekly, a travel industry magazine. The article included quotes from a number of speakers and local hosts from the Beer Marketing & Tourism Conference, which is great, even though Michelle did not attend. The article was so good, in fact, I invited Michelle to speak at our upcoming Wine Marketing & Tourism Conference in November on the subject of wineries connecting with craft beer travelers.
We are hard at work planning the 2018 Beer Marketing & Tourism Conference. Location and date to be announced soon!