In actuality, the Beer Now Conference is not entirely new. It is an evolution of the European Beer Bloggers & Writers Conference, a successful event that just completed its sixth year.
For 2017, in addition to a new name and URL, we are altering the focus of this conference. Beer Now will still have an emphasis on the “communication of beer” via blogging, writing, and social media. But it will expand to include the important subjects of beer marketing, beer tourism, events, and tap room management, crucial areas in the modern beer industry.
We chose the name Beer Now because the beer industry is going through enormous changes and these changes are affecting all aspects of beer – production, branding, sales, marketing, and communications. Whatever you call the emerging beer industry (craft, independent, etc) we can all agree that the beer industry now is dynamic, fun, full of opportunity, and yet also challenging.
We are also extremely proud to be allied with the Society of Independent Brewers and its annual conference, BeerX. Content sessions at BeerX focus primarily on the production of beer and so Beer Now, with its focus on marketing, tourism, and communications, should be an excellent addition to the yearly industry meeting schedule.
Please consider joining us at Beer Now in addition to the similar Beer Marketing & Tourism Conference in Asheville!